{"id":1825,"date":"2022-12-21T10:58:45","date_gmt":"2022-12-21T20:58:45","guid":{"rendered":"https:\/\/hawaii.carpentermediagroup.com\/midweekhawaii\/?p=1825"},"modified":"2022-12-21T10:59:52","modified_gmt":"2022-12-21T20:59:52","slug":"derek-kurisu","status":"publish","type":"post","link":"https:\/\/hawaii.carpentermediagroup.com\/midweekhawaii\/derek-kurisu\/","title":{"rendered":"Made for good times"},"content":{"rendered":"
\"\"

Derek Kurisu (right) jokes around with chef Isaiah Badua of Roy\u2019s Hawai\u2018i Kai at the 2022 Made In Hawai\u2018i Festival. Kurisu is the longtime host of the event\u2019s cooking demonstrations.<\/p><\/div>\n

Derek Kurisu, Hawai\u2018i Food Industry Association\u2019s Hall of Fame inductee, marks 50-plus years in the food trade, where he\u2019s spent his entire career doing what comes so easy: promoting all things local.<\/strong><\/em><\/p>\n

Whether he\u2019s greeting employees and customers, joking around with chefs as emcee at the Made in Hawai\u2018i Festival or taking officials on tours of island farms, Derek Kurisu always appears to be having fun.<\/p>\n

The executive vice president of KTA Super Stores on Hawai\u2018i Island is known for his exuberant personality and passionate promotion of all things locally grown and made.<\/p>\n

\"\"

Enjoying their time at the 2022 HFIA Convention are Derek Kurisu and his wife, Georganne. PHOTO COURTESY HFIA<\/p><\/div>\n

It\u2019s apparent on his voicemail, which plugs KTA\u2019s private label \u2014 \u201cBuy Mountain Apple products, please. Aloha!\u201d \u2014 in the talks he gives to local business people and school students, and on his television shows Living in Paradise<\/em> and Seniors Living in Paradise<\/em> (channel 129 on Spectrum and streaming on YouTube) \u2014 which he mostly shoots, hosts and edits himself.<\/p>\n

Both shows usually feature him cooking, enjoying a meal or extolling a new or longtime product or service.<\/p>\n

\"\"

Derek Kurisu was talking story with others at the opening ceremony for the 2022 Made in Hawai\u2018i Festival<\/p><\/div>\n

Sometimes people walk over and tell him, \u201cI heard your voice from the other aisle, and I knew it was you! I just had to come over and say hi.\u201d Even the more reserved give in and flash a shaka for the camera.<\/p>\n

Everyone gets swept up in the good mood.<\/p>\n

You might begin to wonder if this even counts as work.<\/p>\n

Supporting Local<\/strong><\/p>\n

But in truth, Kurisu, who turned 71 earlier this month, has done much to positively influence Hawai\u2018i\u2019s food and grocery industry.<\/p>\n

\"\"

Derek Kurisu was HFIA\u2019s Hall of Fame pick for 2022<\/p><\/div>\n

In 1992, as the last sugar plantations on the Big Island were winding down, he helped KTA launch its Mountain Apple Brand, which is dedicated to locally grown and made products.<\/p>\n

He recalls his boss at the time, KTA CEO Tony Taniguchi, telling him, \u201cDerek, when the sugar plantations go down, you become obligated to help (the community) because they helped to build KTA to what it is today.\u201d<\/p>\n

\"\"

Derek Kurisu was enjoying a laugh at the 2022 HFIA Convention.<\/p><\/div>\n

At the time, Kurisu, who grew up in Hakalau \u2014 now a small, unincorporated community on the H\u0101m\u0101kua Coast, but once a thriving sugar plantation village \u2014 says he couldn\u2019t imagine a Hawai\u2018i without sugar.<\/p>\n

But Taniguchi\u2019s prediction came to pass and then Taniguchi himself passed away.<\/p>\n

Kurisu worked with his successor, Barry Taniguchi, to make things happen.<\/p>\n

\"\"

Kurisu hangs out with his son, Blake, and wife, Georganne, on a family trip. PHOTO COURTESY DEREK KURISU<\/p><\/div>\n

\u201cI went out there to try to create new businesses,\u201d he says of his early outreach on behalf of Mountain Apple Brand. \u201cAll the existing businesses, I went there to try to help them create products, (to) try to glue all of these food people together to become one big family.\u201d<\/p>\n

This isn\u2019t as easy as it might sound. Some of these producers may have seen each other as competition or had conflicting interests. Kurisu had to get them to see the bigger picture \u2014 with sugar gone, the community needed other economic drivers \u2014 and convince them to seize the opportunity and work together.<\/p>\n

\"\"

Kurisu (back row, second from left) and the late KTA CEO Tony Taniguchi (center, holding trophy) at a 4-H auction in 1970. PHOTO COURTESY DEREK KURISU<\/p><\/div>\n

\u201cTill today, the label still survives and our company moved forward, really heavily, to support our local businesses and local people and local everything,\u201d he says.<\/p>\n

Mountain Apple Brand has since expanded to hundreds of Hawai\u2018i-made products, encompassing everything from milk and poi to beef and baked goods.<\/p>\n

\"\"

Kurisu (right) with the late George Yoshida, who hosted Seniors Living in Paradise. Since Yoshida\u2019s passing, Kurisu has taken on the role of show host. PHOTO COURTESY DEREK KURISU<\/p><\/div>\n

Broader Influence<\/strong><\/p>\n

Beyond Hawai\u2018i Island, Kurisu has twice chaired the Hawai\u2018i Food Industry Association (first in 2006-2007, then in 2015-2016), making him just one of a handful of individuals to serve in that role more than once.<\/p>\n

HFIA is the state\u2019s leading voice for more than 200 retailers, manufacturers, distributors and brokers connected to Hawai\u2018i\u2019s food industry.<\/p>\n

\"\"

Chef Andrew Recca (left) of Koko Head Cafe laughs as Kurisu enjoys one of his dishes at the 2022 Made in Hawai\u2018i Festival. PHOTO COURTESY DEREK KURISU<\/p><\/div>\n

\u201cWe\u2019re competitors but we\u2019re also focused on feeding Hawai\u2018i, we\u2019re also focused on making food affordable and available and safe,\u201d Kurisu says.<\/p>\n

Under his leadership, HFIA launched its Legislative Talk Story and Pau Hana panel, a now annual event that connects lawmakers with food industry leaders on priority issues \u2014 plastic bag bans, minimum wage changes, even whether to allow water to be canned in the state.<\/p>\n

Kurisu serves as the panel\u2019s volunteer moderator. He\u2019s also the longtime host of cooking demonstrations at HFIA\u2019s Made in Hawai\u2018i Festival, which attracts thousands of shoppers every year.<\/p>\n

According to HFIA officials, \u201cDerek\u2019s rapport with the chefs and enjoyment of the food engages the audience and allows them to share in the fun of Hawai\u2018i-made ingredients.\u201d<\/p>\n

Or, as Kurisu often jokes, it\u2019s hard work sampling all the good food the islands have to offer but he\u2019s willing to take the hit.<\/p>\n

HFIA marked its 50th anniversary this year and it chose Kurisu as its 2022 Hall of Fame inductee. Officials cited his generous and inclusive nature and his willingness to lend a hand.<\/p>\n

\u201cIt\u2019s humbling to be part of the Hall of Fame because all the other people in there were amazing people,\u201d Kurisu says.<\/p>\n

Among them are the late Tony and Barry Taniguchi, his former bosses at KTA.<\/p>\n

On the Shoulders of Giants <\/strong><\/p>\n

It\u2019s impossible to overstate the impact KTA has had on Kurisu.<\/p>\n

The family-owned and operated supermarket has been in business for 106 years; Kurisu has been with it for 54 of those years, working under four Taniguchi family CEOs.<\/p>\n

He began as a bag boy at age 16. Back then, he says, the application wasn\u2019t a form and an interview \u2014 it was whether you could carry a 100-pound bag of rice.<\/p>\n

\u201cMy father used to make me train,\u201d he recalls. \u201cWe used to buy the rice and I used to carry it at my house so when I turned 16 and I applied I could carry the rice. \u201cI learned from the founder (of KTA) that rice is a precious food, so we had to treat it with dignity and respect. We couldn\u2019t just shove it off on a cart, we had to hand carry it and show we had our blood and sweat and tears and everything in this product. Those are the small kinds of values I learned.\u201d<\/p>\n

When the store Santa Claus didn\u2019t show up one day in December, Kurisu saw the despondent expression on KTA founder Koichi Taniguchi\u2019s face and didn\u2019t hesitate to act.<\/p>\n

\u201cI was just a high school kid, but I jumped into the Santa uniform and I went out there and started passing out candy,\u201d he says. \u201cThat\u2019s when I started to learn, whatever you do, you better make sure you do it all you can regardless of what it is. (Being Santa) was not my job, but my job was to make everyone happy, make the customers happy.\u201d<\/p>\n

His willingness to go above and beyond made his employers happy as well. The Taniguchi family went on to support him through college \u2014 first adjusting his work schedule so he could study in Hilo,<\/p>\n

then helping him find a job in Honolulu when he moved on to University of Hawai\u2018i at M\u0101noa. After he graduated from UH\u2019s College of Tropical Agriculture and Human Resources, they welcomed him back to the company.<\/p>\n

\u201cCan you imagine that? They would find me a job so I could work and continue my education. So, I had an obli<\/p>\n

gation, right?\u201d he says. \u201cSo here I am at my 54th year at this company. I saw everything evolve from hand register all the way to computers and to everything else and it has been a journey.\u201d<\/p>\n

Looking Ahead<\/strong><\/p>\n

His journey with the company and in the local food industry continues.<\/p>\n

When local restaurants were forced to close during the pandemic, he invited them to do pop-up shops inside KTA\u2019s flagship store in Hilo.<\/p>\n

\u201cWe provide them with labels and UPC codes and set them up to get into retail,\u201d he says. \u201cIt\u2019s still going on and it\u2019s going stronger and stronger. I think we got seven restaurants in our store. The thing I\u2019m doing now is called \u2018in-store food trucks.\u2019\u201d<\/p>\n

In this iteration, KTA invites a business to cook food for customers inside the store. Because there isn\u2019t an actual food truck, he had signs made depicting a food truck to give customers a better idea of what was being offered.<\/p>\n

\u201cI look at it as something very exciting,\u201d he says. \u201cI\u2019m able to provide our customers way more than I could on my own by having these different business partnerships.\u201d<\/p>\n

Another newer initiative is his \u201cMan & the Pan\u201d series on KTA\u2019s Instagram account. These are short video demonstrations in which Kurisu walks viewers through simple recipes that require little more than a pan, a stove and a handful of ingredients.<\/p>\n

For this particular series, though, he\u2019s facing a challenge not uncommon among content creators.<\/p>\n

\u201cI\u2019m kind of running out of ideas of what to make,\u201d he admits, adding that suggestions are welcomed by messaging KTA\u2019s Instagram account, @ktasuperstores.<\/p>\n

After all, KTA and Kurisu have always relied on the community for support and feedback. Without that, he says, they wouldn\u2019t be where they are today.<\/p>\n

\u201c(The Taniguchi family) wanted me to make sure I\u2019m able to carry on that philosophy,\u201d he says. \u201cTake care of our customers, our suppliers, our people.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

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