{"id":2314,"date":"2024-03-20T12:14:52","date_gmt":"2024-03-20T22:14:52","guid":{"rendered":"https:\/\/hawaii.carpentermediagroup.com\/midweekhawaii\/?p=2314"},"modified":"2024-03-19T12:15:31","modified_gmt":"2024-03-19T22:15:31","slug":"building-on-good-foundations","status":"publish","type":"post","link":"https:\/\/hawaii.carpentermediagroup.com\/midweekhawaii\/building-on-good-foundations\/","title":{"rendered":"Building On Good Foundations"},"content":{"rendered":"
\"\"

Photo by Lawrence Tabudlo<\/p><\/div>\n

The hospitality industry is in good hands because of people like Sheryl Matsuoka and Jared Higashi, and the educational foundations they represent.<\/strong><\/em><\/p>\n

They may not be household names, but Sheryl Matsuoka and Jared Higashi are among those who labor diligently in the state\u2019s hospitality industry, playing vital parts in ensuring that this all-important sector that employs tens of thousands of people keeps humming along and growing.<\/p>\n

Both juggle many duties in their roles \u2014 Higashi as vice president of government and community affairs at Hawai\u2018i Lodging & Tourism Association, an entity that serves a membership of nearly 700 hotels, resorts, airlines, banks, ground transportation companies and more; and Matsuoka as executive director of Hawai\u2018i Restaurant Association, which represents some 4,000 restaurants throughout the islands.<\/p>\n

Still, much of their daily focus and passion can be found in advancing the causes of their respective organization\u2019s educational foundations, and particularly when it comes to developing the next generation of hospitality workers. Case in point, HLTA and HRA\u2019s partnership with Honolulu Star-Advertiser<\/em> in staging the annual Hawai\u2018i Hotel & Restaurant Show<\/a> funds scholarship initiatives for those seeking careers in the food and beverage, travel and tourism, and lodging sectors.<\/p>\n

Since 1974, HLTA\u2019s charitable arm, Hawai\u2018i Hotel Industry Foundation, has awarded scholarships to college and high school students while also issuing grants to altruistic organizations through its visitor industry Charity Walk event held each May.<\/p>\n

\u201cThis event consistently raises over $2.5 million annually for local nonprofit organizations across the four counties,\u201d says Higashi. \u201cThe Charity Walk remains a steadfast pillar of community engagement and philanthropy.\u201d<\/p>\n

Similarly, the eight-year-old Hawai\u2018i Restaurant Association Educational Foundation also provides scholarships and grants, as well as resources and training to youth and adults interested in joining the food service workforce.<\/p>\n

\u201cWe\u2019re the voice for the food service industry here in Hawai\u2018i,\u201d says Matsuoka, \u201cand our foundation exists to cultivate our future culinary employees, our cooks and our restaurant workers.<\/p>\n

\u201cIn Hawai\u2018i, the worker shortage is real,\u201d she adds, \u201cso we have to develop them when they\u2019re in high school.\u201d<\/p>\n

Higashi and Matsuoka do their best operating with few staffers \u2014 six members each, to be exact. And yet, the limited numbers never seem to get in the way of meeting objectives.<\/p>\n

As Higashi shares, \u201cAt HLTA, we are a small yet formidable team. I take pride in collaborating with a group of exceptionally talented team members who serve as the cornerstone of our organization.\u201d Over the years, Hawai\u2018i Hotel Industry Foundation has hung its hat on several notable scholarships it presents annually to students at the high school and collegiate levels, says Higashi. Among the most significant are the HLTA Member Scholarship, introduced in 2017 and awarded to graduating high school seniors (a total of $17,000 each year) who are the offspring of HLTA members; the Citizen-Scholar Awards, a joint effort with the state Department of Education and Honolulu Star-Advertiser<\/em>, which hands out $1,000 scholarships to high school seniors; and the Ho\u2018oilina Scholarship, launched in 2019 by HLTA president and CEO Mufi Hannemann and then president and CEO of Hawai\u2018i Tourism Authority Chris Tatum, and which are offered to those looking for careers in the tourism sector.<\/p>\n

\u201cWe give out approximately $62,000 annually for our Citizen-Scholar Awards,\u201d Higashi says. \u201cThis is very special \u2014 it\u2019s a collaboration between the three entities (HLTA, DOE and Honolulu Star-Advertiser<\/em>) \u2014 and we continue to find ways to make it grow.<\/p>\n

\u201cAs for our Ho\u2018oilina award, Mufi and Chris took a chunk of money and provided full-ride scholarships to students in our DOE public high schools who choose to matriculate at UH M\u0101noa\u2019s School of Travel Industry Management.\u201d<\/p>\n

Scholarship winners have always expressed gratitude for HLTA\u2019s role in shaping their futures, Higashi notes.<\/p>\n

\u201cI think it\u2019s twofold for them. It\u2019s definitely appreciation on their part for one; they\u2019re appreciative of the opportunity to apply for these scholarships,\u201d he explains. \u201cBut the second thing is they\u2019re proud and very honored to be selected as someone who kind of stands out in their school and in their community.\u201d<\/p>\n

Investing in such individuals determined to grow and give back to Hawai\u2018i\u2019s hospitality industry \u2014 even if it means they leave the islands for a while \u2014 remains a worthwhile initiative, he adds.<\/p>\n

\u201cI think there\u2019s a benefit to having our youth experience things outside of Hawai\u2018i. Of course, our goals and aspirations for these young individuals are to one day come back if they decide to leave. Even when they do travel abroad, I think the idea is that they\u2019ll take whatever they learn and bring it back and help make our public and private sectors just that much better for it,\u201d says Higashi, a graduate of Hawai\u2018i Baptist Academy who also left the islands before returning in 2014.<\/p>\n

\u201cOf course, if they decide to stay here, we\u2019ll embrace them and give them what they need to succeed.\u201d Matsuoka is most pleased with her foundation\u2019s keystone training program for high school juniors and seniors, ProStart Culinary. It\u2019s a nationally accredited initiative that emphasizes the basics of cooking and has already been adopted by 11 high schools across the state \u2014 eight on O\u2018ahu, two on Maui and one on Hawai\u2018i island. Currently, there are more than 1,800 students enrolled.<\/p>\n

According to Matsuoka, ProStart Culinary was cooked up \u201cto create a bench of future food service superstars.\u201d<\/p>\n

\u201cThese superstars are really the people who we are cultivating in high school and saying this industry could be an option for you,\u201d she says. \u201cNot everybody wants to be an engineer; not everybody wants to be a doctor. The coach, who is the restaurateur, needs to have a bench filled with skilled team players ready to jump into the culinary game.<\/p>\n

\u201cThese are the students that we\u2019re cultivating.\u201d<\/p>\n

HRA has shown the willingness to nurture its program even in difficult times. During the pandemic, for example, it launched what it called its Mad Skills Culinary Challenge, an online contest that kept students engaged despite being subjected to distance learning.<\/p>\n

\u201cWe had small gift cards and small prizes that we gave students and the challenge was based on food safety standards,\u201d explains Matsuoka. \u201cWe also had different competitions where they had to make a dish with Spam, take a picture and send it to us. We also had what we called The Great Replate, where the students bought a burger or made a burger, and then they\u2019d have to re-plate it.<\/p>\n

\u201cWhat the challenge taught them was plating skills, food safety knowledge, recipe development, all the different things they would have learned in a classroom, but we did this during the pandemic in the hope that the educational foundation would be able to assist them through this ongoing class,\u201d she continues.<\/p>\n

\u201cThis also helped the teachers because they were struggling, too. I mean, how do you teach knife skills when the kids are at home?\u201d<\/p>\n

Last year, the foundation awarded more than $30,000 in financial support to students. Grants were also handed out to schools to purchase much-needed equipment and supplies that support the ProStart curriculum. Since the foundation\u2019s inception, it\u2019s doled out $25,000 in student scholarships and $20,000 in school grants.<\/p>\n

For Matsuoka, it\u2019s money well spent and not just because the program leads students to career opportunities in food service, but also because it provides meaning and joy to the youngsters\u2019 lives.<\/p>\n

\u201cIn the beginning, many of them were like, \u2018Auntie, the reason I took this class is cause we can eat in school!\u2019 They were so cute and honest,\u201d recalls Matsuoka, laughing. \u201cOne boy said, \u2018Then I realized that I really liked it. My mother told me if you don\u2019t know how cook, you not going eat \u2014 so you better learn to cook!\u2019\u201d<\/p>\n

If Matsuoka has an affinity for the food industry, it\u2019s probably due in part to her husband being a third-generation restaurateur whose family owned past establishments such as Pearl City Tavern and Little George\u2019s. But it\u2019s also because she recognizes all the sacrifices required to run an eatery.<\/p>\n

\u201cYou\u2019re not going to find anyone more passionate than I am about this industry because I know how hard a restaurateur works,\u201d says Matsuoka, who joined HRA in 2019 after serving more than a decade as an executive director with various organizations. \u201cThat\u2019s all a restaurateur wants: to see clients come back over and over, to see the community supporting their business.<\/p>\n

\u201cOur food is our culture here in Hawai\u2018i,\u201d adds the Kalani High School alumna. \u201cPeople come here and they want to try our local foods and local cuisines, and we need to keep that food culture going.\u201d<\/p>\n

Premier Trade Show Returns To Blaisdell<\/h3>\n

More than 300 exhibitor booths will be featured at the fourth annual Hawai\u2018i Hotel & Restaurant Show<\/a>, scheduled for March 20-21 at the Neal Blaisdell Center Exhibition Hall.<\/p>\n

The event \u2014 which serves as the official hospitality trade show for Hawai\u2018i Lodging & Tourism Association, Hawai\u2018i Restaurant Association and Honolulu Star-Advertiser<\/em> \u2014 runs from 9 a.m. to 5 p.m. on both days.<\/p>\n

Ave Kwok, chairman of the Hawai\u2018i Restaurant Association, believes the islands\u2019 restaurant and hospitality industries are \u201cstronger than ever\u201d and that the 2024 showcase will be \u201ca primary indicator of Hawai\u2018i\u2019s resiliency.\u201d<\/p>\n

During the show, \u201cAttendees can also expect relevant educational seminars by industry experts, live demonstrations as well as the latest trends in information technology and quality operations,\u201d Kwok says.<\/p>\n

Jared Higashi, vice president of government and community affairs at Hawai\u2018i Lodging & Tourism Association, adds, \u201cWe eagerly anticipate welcoming thousands of business owners, operators, managers and associates to our two-day show. It\u2019s an excellent opportunity for business-to-business interaction, where vendors can showcase the latest goods, products and services.\u201d<\/p>\n

Show sponsors include Sysco Hawai\u2018i, UHA Health Insurance and Hawai\u2018i Gas.<\/p>\n

Are you a restaurant and hospitality professional? Register for the show online<\/a>.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

The hospitality industry is in good hands because of people like Sheryl Matsuoka and Jared Higashi, and the educational foundations..<\/p>\n","protected":false},"author":8,"featured_media":2315,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2314","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cover-story"],"yoast_head":"\nBuilding On Good Foundations - Hawaii Island MidWeek<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hawaii.carpentermediagroup.com\/midweekhawaii\/building-on-good-foundations\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Building On Good Foundations - Hawaii Island MidWeek\" \/>\n<meta property=\"og:description\" content=\"The hospitality industry is in good hands because of people like Sheryl Matsuoka and Jared Higashi, and the educational foundations..\" \/>\n<meta property=\"og:url\" content=\"https:\/\/hawaii.carpentermediagroup.com\/midweekhawaii\/building-on-good-foundations\/\" \/>\n<meta property=\"og:site_name\" content=\"Hawaii Island MidWeek\" \/>\n<meta property=\"article:published_time\" content=\"2024-03-20T22:14:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/hawaii.carpentermediagroup.com\/midweekhawaii\/wp-content\/uploads\/2024\/03\/mw1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"533\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"gokailuamagazine\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"gokailuamagazine\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/hawaii.carpentermediagroup.com\\\/midweekhawaii\\\/building-on-good-foundations\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/hawaii.carpentermediagroup.com\\\/midweekhawaii\\\/building-on-good-foundations\\\/\"},\"author\":{\"name\":\"gokailuamagazine\",\"@id\":\"https:\\\/\\\/hawaii.carpentermediagroup.com\\\/midweekhawaii\\\/#\\\/schema\\\/person\\\/d466549467cb8d8ad10660a518490a0f\"},\"headline\":\"Building On Good Foundations\",\"datePublished\":\"2024-03-20T22:14:52+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/hawaii.carpentermediagroup.com\\\/midweekhawaii\\\/building-on-good-foundations\\\/\"},\"wordCount\":1674,\"image\":{\"@id\":\"https:\\\/\\\/hawaii.carpentermediagroup.com\\\/midweekhawaii\\\/building-on-good-foundations\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/hawaii.carpentermediagroup.com\\\/midweekhawaii\\\/wp-content\\\/uploads\\\/sites\\\/13\\\/2024\\\/03\\\/mw1.jpg\",\"articleSection\":[\"MW Cover Story\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/hawaii.carpentermediagroup.com\\\/midweekhawaii\\\/building-on-good-foundations\\\/\",\"url\":\"https:\\\/\\\/hawaii.carpentermediagroup.com\\\/midweekhawaii\\\/building-on-good-foundations\\\/\",\"name\":\"Building On Good Foundations - 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