Masako Formals at the Hawaii World Class Wedding Expo

on May 1, 2013

For the last 36 years, Masako Formals has been dressing brides, grooms and many others for their special occasion.

Originally located in the Ala Moana Building, the locally owned formal wear store moved to its current location at 716 Cooke St. about 12 years ago, and carries wedding gowns, tuxedos, and bridesmaid, flower girl, mother-of-the-bride or -groom, and prom dresses. Some of the brands you’ll find are Casablanca, Allure Romance, Alyne, Sophia Tolli and Pattis.

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Brittni Woodward: Alyne 'Wendy' modified pleated ball gown with a delicately draped organza bodice and soft voluminous organza and tulle swirled flower skirt $4,675
Hair and make up by Racyne Sugai of Sassarella • Location: Ko‘ olau Ballrooms | Conference Center

“The trend for wedding gowns right now is vintage looks,” says sales associate Pauline Yoshizawa. “However, strapless gowns are still really popular.”

Featured here are some of the latest styles available at Masako Formals. They also will be at the Hawaii World Class Wedding Expo XXX happening May 17 and 18 at the Hawaii Convention Center.

Stop by the expo and meet with experts for all your wedding needs, including photography, location, hair and makeup, catering, floral arrangements, decorations and more. There also will be fashion shows at 7:30 p.m. on Friday (May 17) and 2:30 p.m. on Saturday (May 18). The expo is open from 6 to 10 p.m. May 17 and 11 a.m. to 5 p.m. May 18. For more information, visit BridesChoiceHawaii.com or Facebook.com/hawaiiworldclassweddingexpo.com. For more information on Masako Formals, call 947-2696.

photos by Nathalie Walker

: Brittni Woodward: Alyne ‘Wendy’ modified pleated ball gown with a delicately draped organza bodice and soft voluminous organza and tulle swirled flower skirt $4,675. Hair and make up by Racyne Sugai of Sassarella • Location: Ko‘ olau Ballrooms | Conference Center

: Jennifer Whittington: Eden strapless lace trumpet-style gown with ribbon sash and flower embellishment $1,350

: Julianne Chu: Casablanca strapless A-line gown with embellished bodice $1,100

: Julianne Chu: Sophia Tolli sweetheart strapless fit-to-flare gown with sash $1,400

: Jennifer Whittington: Allure Romance lace floor-length sheath with sash embellishment and keyhole back $1,300

: Brittni Woodward: Casablanca strapless tulle gown with lace embellishment $1,000

: Jennifer Whittington: Sophia Tolli strapless gown with mermaid rusching and tulle skirt $1,625

: Brittni Woodward: Allure Romance strapless tiered lace fit-to-flare gown $1,200

: Julianne Chu: Allure Romance strapless fit-to-flare gown with criss-cross bodice and side embellishment $1,200

Masako Formals at the Hawaii World Class Wedding Expo

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