{"id":98505,"date":"2023-04-12T00:35:38","date_gmt":"2023-04-12T10:35:38","guid":{"rendered":"https:\/\/hawaii.carpentermediagroup.com\/midweekpro\/?p=98505"},"modified":"2023-04-11T12:35:49","modified_gmt":"2023-04-11T22:35:49","slug":"2023-waikiki-spam-jam-festival","status":"publish","type":"post","link":"https:\/\/hawaii.carpentermediagroup.com\/midweekpro\/2023-waikiki-spam-jam-festival\/","title":{"rendered":"It’s Your Jam"},"content":{"rendered":"

\"\"<\/a><\/p>\n

Spam lovers, rejoice! The annual Waik\u012bk\u012b Spam Jam Festival is back in full force this year to celebrate the ever-delicious local staple. <\/strong><\/em><\/p>\n

It\u2019s simple, yet delicious. It\u2019s a Hawai‘i favorite that can be enjoyed during breakfast, lunch or dinner.<\/p>\n

It\u2019s Spam, and this local staple will be the focus of a block party that everyone has been waiting for: the 19th annual Waik\u012bk\u012b Spam Jam Festival.<\/p>\n

\"\"<\/a>

Attendees can snap a pic with the Spammy characters, who will be making their rounds at the festival.<\/p><\/div>\n

From 4 to 10 p.m. on April 29, Kal\u0101kaua Avenue \u2014 and specifically the stretch between Seaside and Liliu\u2018okalani avenues \u2014 will be transformed into something both delicious and electrifying, lined with numerous food and retail booths, and entertainment stages as well.<\/p>\n

While the pandemic prevented the block party from taking place the last few years, folks behind the scenes are eager to make up for lost time.<\/p>\n

\"\"<\/a>

It\u2019ll be all things Spam again when the Waik\u012bk\u012b Spam Jam Festival returns April 29. PHOTOS COURTESY WAIK\u012aK\u012a SPAM JAM FESTIVAL<\/strong><\/p><\/div>\n

\u201cI\u2019m just so excited to bring this back and just can\u2019t wait to be out there on the streets, watching everybody enjoy themselves,\u201d says event co-founder Barbara Campbell. \u201cCome down, enjoy some music underneath the stars and just enjoy all these creative dishes.\u201d<\/p>\n

Guests are invited to discover unique meals that have been elevated with the processed meat such as Spam pad thai, Spam fried rice, Spam katsu sandwiches and, of course, Spam musubi.<\/p>\n

\"\"<\/a>

Locals, visitors, families \u2014 and even pets \u2014 are invited to partake in the festivities.<\/p><\/div>\n

Participating restaurants include Duke\u2019s Waik\u012bk\u012b, Hula Grill, Maui Brewing Co. and L&L Hawaiian Barbecue.<\/p>\n

\u201cI feel like it\u2019s so deeply rooted in our culture,\u201d says Campbell of the luncheon meat, noting that Hawai‘i is the largest consumer of Spam in the country. \u201cI think seven million cans of Spam are sold every year in our state.\u201d<\/p>\n

The festival celebrates all things Spam and challenges its participating restaurants to incorporate the product in a fun way. Campbell is particularly looking forward to enjoying Spam tacos and Spam pizza.<\/p>\n

\"\"<\/a>

Bring your appetite. Guests can expect Spam musubis, Spam tacos, Spam pizza and more. PHOTOS COURTESY WAIK\u012aK\u012a SPAM JAM FESTIVAL<\/strong><\/p><\/div>\n

\u201cSome of the chefs just surprise us with different dishes, too,\u201d she says. \u201cWe actually make sure that we have a really good assortment so it\u2019s not a lot of the same things. It\u2019ll be a really great variety.\u201d<\/p>\n

Hawai‘i\u2019s love for Spam is nothing new. Hormel Foods launched the product in 1937. Since then, its popularity within the islands has remained strong with flavors like oven roasted turkey, jalepe\u00f1o, hickory smoke, hot and spicy, and the classic original flavor.<\/p>\n

\"\"<\/a>

Hormel Foods, the creator of Spam, will unveil a new flavor at this year\u2019s Waik\u012bk\u012b Spam Jam Festival.
<\/p><\/div>\n

Spam lovers will be pleased to know that Hormel Foods plans to unveil a new flavor and will even offer tastings at the festival.<\/p>\n

\u201c(Spam) is such a versatile item. There\u2019s so many different things you can make with it,\u201d Campbell says. \u201cSpam Jam is a good place to come see how many different ways you can make Spam.\u201d<\/p>\n

In addition to ‘ono cuisine, the event will feature more than a dozen retail booths on site, highlighting handmade crafts or retail products. Merchandise tents will also be set up for guests wanting official festival items. Among the promised array of Spam-centric products are the vibrant Spam Jam Festival T-shirt, brand-name hats and an exclusive bag from Eden in Love.<\/p>\n

\"\"<\/a>

A portion of the festival\u2019s proceeds go to local charities including Hawai\u2018i Food Bank, Waik\u012bk\u012b Community Center and Visitor Aloha Society of Hawai\u2018i.
<\/p><\/div>\n

Since no party is complete without some good music, the festival will set up three entertainment stages along Kal\u0101kaua Avenue, and feature four to five acts on each stage. From local music to hula h\u0101lau, there\u2019s sure to be something for everyone to enjoy.<\/p>\n

\u201cIt\u2019s a fun-filled evening. The music is phenomenal,\u201d Campbell adds. \u201cIt\u2019s great for the family to have some fun.\u201d<\/p>\n

Attendees are encouraged to keep an eye out for the Spam Jam Festival\u2019s mascots, also known as the Spammy characters.<\/p>\n

\u201cThey\u2019re so much fun. The kids love them. The adults love them,\u201d notes Campbell. \u201cThe people that don these costumes are animated and having so much fun. I smile from ear to ear when I see the kids getting their picture taken with Spammy.’<\/p>\n

As co-founder, Campbell has been heavily involved with the event and its growth since day one. She recalls that the 2019 festival drew between 25,000 and 30,000 attendees. Since Waik\u012bk\u012b is a popular hot spot, Campbell believes the festival can once again hit those numbers this year.<\/p>\n

\u201cI continue to be amazed that we\u2019ve developed this festival around Spam that is enjoyed by people around the world,\u201d she says.<\/p>\n

Because it\u2019s a large-scale event, the festival requires a lot of planning. But with some help, Camp-bell is able to handle her full-time job at Outrigger Resorts & Hotels all the while planning for the annual showcase.<\/p>\n

\u201cWe have a great planning committee. We all have such a great time doing it together and it all just falls into place,\u201d explains Campbell. \u201cWe gather volunteers from all over the island to help pull it off. So it\u2019s a true community event.\u201d<\/p>\n

Not only is the festival put on by the community for the community, but it also gives back to the community. A portion of its proceeds benefit local charities \u2014 namely, Hawai‘i Food Bank, Waik\u012bk\u012b Community Center and Visitor Aloha Society of Hawai‘i.<\/p>\n

Hawai‘i Food Bank serves as a vital link between food donors and food pantries through feeding programs. With the Spam Jam Festival being food-centric, it\u2019s only fitting that it supports the nonprofit and its vital cause, according to Campbell.<\/p>\n

\u201cWe know that there\u2019s food poverty among people not only in Waik\u012bk\u012b but all around the island. The Waik\u012bk\u012b Community Center is really the only center of its kind in Waik\u012bk\u012b and it\u2019s really helped our seniors and our keiki,\u201d she says.<\/p>\n

\u201cAnd then, of course, Visitor Aloha Society just does amazing work to help those people navigate the crisis they\u2019ve just went through,\u201d Campbell continues. \u201cBeing able to help the Hawai\u2018i Food Bank, the Waik\u012bk\u012b Community Center and Visitor Aloha Society is like the icing on the cake. The proceeds can all benefit these nonprofit organizations that are helping Hawai‘i.\u201d<\/p>\n

Visitors and locals alike are invited to check out the Spam Jam Fesitval and see Waik\u012bk\u012b in a different light. Beyond the good food and entertainment, special parking rates will also be available at certain parking structures.<\/p>\n

\u201cIt\u2019s like Waik\u012bk\u012b is yours for that night. You can enjoy the open street,\u201d Campbell shares. \u201cIt\u2019s our event \u2014 it\u2019s for the people of Hawai‘i.\u201d<\/p>\n

The Spam fun doesn\u2019t end at the festival. For two weeks after the event \u2014 from April 30 through May 14 \u2014 the community can continue to indulge in Spam during the festival\u2019s Restaurant Week event, during which eateries throughout Waik\u012bk\u012b highlight special Spam dishes on their menus. Among the participating restaurants are Kelley O\u2019Neil\u2019s, Hideout at the Laylow, Aloha Table, Giovanni Pastrami and Eating House 1849.<\/p>\n

Visit spamjamhawaii.com<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Spam lovers, rejoice! The annual Waik\u012bk\u012b Spam Jam Festival is back in full force this year to celebrate the ever-delicious..<\/p>\n","protected":false},"author":76,"featured_media":98513,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[47],"tags":[],"class_list":["post-98505","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cover-story"],"yoast_head":"\nIt's Your Jam - MidWeek<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hawaii.carpentermediagroup.com\/midweekpro\/2023-waikiki-spam-jam-festival\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"It's Your Jam - MidWeek\" \/>\n<meta property=\"og:description\" content=\"Spam lovers, rejoice! 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