{"id":99702,"date":"2025-04-16T00:00:20","date_gmt":"2025-04-16T10:00:20","guid":{"rendered":"https:\/\/hawaii.carpentermediagroup.com\/midweekpro\/?p=99702"},"modified":"2025-04-15T16:50:35","modified_gmt":"2025-04-16T02:50:35","slug":"spam-it-up","status":"publish","type":"post","link":"https:\/\/hawaii.carpentermediagroup.com\/midweekpro\/spam-it-up\/","title":{"rendered":"Spam it up!"},"content":{"rendered":"
\"\"

Michelle Whitton\/General Manager Hula Grill Waikiki, Barbara\/VP Retail\/Outrigger Hospitality Group, Toby Tamaye\/President AT Marketing<\/p><\/div>\n

I<\/span>t\u2019s that time of the year when tens of thousands of people descend on Waik\u012bk\u012b to celebrate a certain luncheon meat that first gained favor during the Second World War, both for its availability and affordability.<\/span><\/p>\n

So just what is this globally recognizable and still enjoyable food staple? Spam, of course.<\/span><\/p>\n

The canned meat product takes the spotlight once again at the annual Waik\u012bk\u012b Spam Jam Festival, the longest-running street event in the islands. In its 21st year, the 2025 affair is just around the corner (April 26) and will, as usual, occupy five city blocks along Kal\u0101kaua Avenue \u2014 certainly plenty of space for the expected 50,000 attendees to roam freely while consuming the finest and most creative Spam dishes in the world.<\/span><\/p>\n

Among the mouthwatering offerings from the nearly 30 food and beverage vendors on hand will be Spam katsu sliders, Spam-stuffed dumplings, Spam fried rice, Spam nachos, Spam dim sum and, yes, the ever-popular Spam musubi.<\/span><\/p>\n

In addition, guests can count on a bevy of attention-grabbing dessert concoctions featuring the versatile lunch meat \u2014 including Spam Ice Cream.<\/span><\/p>\n

\u201cUntil I tried it, I thought Spam Ice Cream was pretty weird,\u201d confesses event co-founder Barbara Campbell. \u201cBut you know, the sweet and salty really goes well together. I was pleasantly surprised.\u201d<\/span><\/p>\n

The signature food festival has been a hit in the islands since shortly after the turn of the century, probably because locals can\u2019t ever seem to get enough of Spam. As a matter of fact, about 7 million cans of the Hormel Foods product are consumed each year in Hawai\u2018i \u2014 by far the most of any state in the country.<\/span><\/p>\n

For Campbell, the Waik\u012bk\u012b event \u2014 which will also feature musical and hula performances as well as retail booths, keiki activities and appearances by SPAMMY characters \u2014 remains the perfect venue to bring kama\u2018aina and tourists together for a lively and memorable occasion.<\/span><\/p>\n

\u201cWe\u2019ll have every kind of creative Spam dish you can think of along with live music and entertainment,\u201d she says of the upcoming festival. \u201cIt\u2019s going to be carefree, and there will be a lot of giggles and laughs. <\/span><\/p>\n

\u201cIt\u2019s just simply about having fun.\u201d<\/span><\/p>\n

W<\/span>hile many still view Spam Jam as a one-night-only block party, it\u2019s actually much more than that.<\/span><\/p>\n

Bracketing this year\u2019s festival once more will be Dine In with Spam, or what many simply refer to as Restaurant Week. In reality, Restaurant Week runs for two weeks (April 19-May 4) and consists of participating eateries inviting patrons inside to share in their elevated Spam creations. This can-to-table concept was first instituted during the pandemic when the annual block party was suspended, and has continued because of its increasing popularity, particularly with tourists.<\/span><\/p>\n

\u201cWe actually bookend the festival during Restaurant Week, and this gives visitors more opportunities to go into these restaurants, have unique Spam dishes and try out these kinds of things,\u201d explains event marketing director Toby Tamaye. \u201cThis way, they don\u2019t just have one night to eat Spam.\u201d<\/span><\/p>\n

Supporting Waik\u012bk\u012b businesses remains the goal of Restaurant Week, adds Tamaye, and one of these eateries is Hula Grill Waik\u012bk\u012b, which has been a proud supporter of the festival since the get-go.<\/span><\/p>\n

General manager Michelle Whitton notes that Hula Grill\u2019s contributions for this year\u2019s festival include Kalua Pork Spam Nachos and Truffle Spam Saimin. She\u2019s also looking forward to seeing both new and familiar faces when Hula Grill sets up its booth in front of the Outrigger Waik\u012bk\u012b Beach Resort for the April 26 affair.<\/span><\/p>\n

\u201cThe best part of the festival is just being part of the community,\u201d Whitton says. \u201cIt\u2019s great having people come down to Waik\u012bk\u012b from all over the island to hang out and have a good time. The food is really good, and there\u2019s just a lot of fun with great entertainment and music.<\/span><\/p>\n

\u201cSo it\u2019s a good community experience for everybody.\u201d<\/span><\/p>\n

W<\/span>hile the festival promises to satisfy the cravings of thousands of foodies, music fans and big-event lovers, it also pledges to once more assist several notable organizations \u2014 Hawai\u2019i Foodbank, Visitor Aloha Society of Hawai\u2018i and Waik\u012bk\u012b Community Center \u2014 through charitable contributions. Last year, the festival raised nearly $50,000 for these groups.<\/span><\/p>\n

\u201cAt the core of this event is giving back to nonprofits,\u201d explains Campbell, who serves as vice president of retail leasing and property management for Outrigger Hospitality Group \u2014 one of the event\u2019s sponsors. \u201cRaising funds for these charities really aligns well with our core values at Outrigger in caring for our communities.\u201d<\/span><\/p>\n

That affection for people is also at the heart of the festival\u2019s beginnings. As Campbell recalls, it was back in the early 2000s when one of the Kelley family members (Roy and Estelle Kelley founded the hotel management company in the late 1940s and pioneered the concept of family-style hotel rooms in Waik\u012bk\u012b) burst into her office with a revelation.<\/span><\/p>\n

\u201cShe came running into my office during Housekeeping Week, which is when we would cook breakfast for all of our housekeepers in the hotels, and she\u2019s like, \u2018Oh, my God! The thought just occurred to me: We should do a festival and celebrate Spam because it\u2019s such a big part of our culture, right?\u2019\u201d Campbell remembers. \u201cAnd I said, \u2018You know what? I love the idea!\u2019<\/span><\/p>\n

\u201cWe had done some lower-street festivals as well as full-street festivals before, but I just thought how fun of an idea a Spam festival would be,\u201d she continues. \u201cIt was quirky enough that I thought it would be a hit. And Hawai\u2018i folks kind of feel like Spam is their thing anyway because it\u2019s such a big part of the culture. So yes, we thought that this could turn into a really great food festival.\u201d<\/span><\/p>\n

Now more than two decades later, Waik\u012bk\u012b Spam Jam Festival shows no signs of slowing down.<\/span><\/p>\n

\u201cIt\u2019s just grown in popularity,\u201d says Campbell, noting that Hormel, the maker of Spam, continues to be very supportive of the event. \u201cLocals love it, and so do visitors. In fact, we still get inquiries all year long from people around the world saying they want to come and plan their vacation around Spam Jam.\u201d<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

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