{"id":99814,"date":"2025-08-13T09:29:29","date_gmt":"2025-08-13T19:29:29","guid":{"rendered":"https:\/\/hawaii.carpentermediagroup.com\/midweekpro\/?p=99814"},"modified":"2025-08-13T09:29:29","modified_gmt":"2025-08-13T19:29:29","slug":"just-keep-swimming","status":"publish","type":"post","link":"https:\/\/hawaii.carpentermediagroup.com\/midweekpro\/just-keep-swimming\/","title":{"rendered":"Just Keep Swimming"},"content":{"rendered":"
\"\"

Photo courtesy Jon Stars<\/p><\/div>\n

At just 21, Sienna Mae Gomez is making a difference in the world by spreading body positivity through her ever-growing business, Sienna Swim.<\/b><\/p>\n

G<\/span>rowing up in Temecula, California, Sienna Mae Gomez recalls always being in a swimsuit.<\/span><\/p>\n

If she wasn\u2019t frolicking in her family pool, she was off to the beach to enjoy her favorite surf spots.<\/span><\/p>\n

And when she wasn\u2019t in SoCal, she was in the Aloha State.<\/span><\/p>\n

\u201cMy parents both spent time in Hawai\u2018i growing up and they made it a big part of our lives, too,\u201d says Gomez, referring to  <\/span>her three siblings. \u201cSince I was little, we spent weeks there and it kind of became a second home.<\/span><\/p>\n

\u201cMy parents really prioritized showing us different cultures, showing us the world,\u201d she continues. \u201cWe tried to travel as much as we could so our family could see different parts of how people live and (Hawai\u2018i) was just one place all of us were really drawn to and all of us really loved being (there) and just getting to learn more about (it).\u201d<\/span><\/p>\n

In 2021, Gomez moved to Hawai\u2018i with her brother, Jacob, and now-sister-in-law, Nikki. She\u2019s now a part-time resident of both the North Shore and Los Angeles. This was also around the time Gomez and her mom, Dina, started working on Sienna Swim. They officially launched the business the following year.<\/span><\/p>\n

Gomez and her mom built the business from scratch \u2014 designing the pieces, finding manufacturers, testing fabrics, getting fit models to sample the designs and setting up the supply chain. She admits the journey to creating Sienna Swim was not easy because she didn\u2019t want to follow the fast-fashion path. Instead, she chose to emphasize quality and sustainability in order to produce products that would last. She notes that Sienna Swim is mindful when it comes to how many and how often products are put out. Many of its swimsuits are manufactured in Bali, where slow fashion is stressed.<\/span><\/p>\n

\u201cI definitely wanted to create a swimwear brand that felt different because buying swimwear growing up, I felt like there was such a big gap in the market, where it was super elevated and luxury or it was kind of more approachable and maybe a little more fast-fashioned,\u201d says Gomez. \u201cI was frustrated with what was out there and also for my body type; a lot of the suits didn\u2019t fit well and I had a really hard time \u2026 finding ones that actually fit me.<\/span><\/p>\n

\u201cI wanted to build something that was going to make me feel good,\u201d she continues. \u201cI wanted to design something that did all of that and build a brand that felt safe and inspiring, and inclusive for women like myself who maybe grew up a little bit curvy and had a harder time finding swimwear that fit and made them feel flattering.\u201d<\/span><\/p>\n

According to Gomez, Sienna Swim\u2019s mission is to help women feel powerful, beautiful and comfortable. She adds that she\u2019s committed to creating feminine pieces that last and designs that flatter.<\/span><\/p>\n

W<\/span>hile Gomez may have been starting from square one with Sienna Swim, she already had a loyal following on social media (@siennamaegomez). Currently, she has 12.8 million followers on TikTok and another 1.6 million on Instagram. She says that in the five years she\u2019s spent building her platform, she\u2019s tried many different things but the one thing that really stuck was just continuing to be herself, embracing her strengths and finding her niche.<\/span><\/p>\n

\u201cI try to use my platform as a way to serve others \u2014 as a way to help others. Helping people whether it\u2019s through swimsuits or it\u2019s just through a caption about a hard day or some piece of advice I give or my testimony in sharing my own story and how that could help somebody,\u201d she says. \u201cI personally have struggled a lot with social media because it can be very cruel and people can project their own pain onto others. Sometimes, they tear you down without knowing that there\u2019s a person behind the screen. <\/span><\/p>\n

\u201cIn all honesty, the only way I got through that was through my faith and for my strength in God,\u201d adds Gomez, who found her church and community at The House Established in Waim\u0101nalo.<\/span><\/p>\n

\u201cI obviously use social media to highlight the best moments, but I hope that I can inspire people who have that same drive as the 16-year-old me and motivate them to be who they are as well and to not follow along with the trends and have a voice.\u201d<\/span><\/p>\n

Since starting social media in 2020, Gomez has become somewhat of a swimwear connoisseur due to the amount of swimwear she was sent from various brands and companies.<\/span><\/p>\n

\u201cSwimwear was always kind of my thing from the beginning because it\u2019s just been a huge part of who I\u2019ve been for my entire life,\u201d she says.<\/span><\/p>\n

She remembers the first-ever bikini she designed in 2020. She went to her local Michaels and didn\u2019t even know how much material to purchase. So, she grabbed 2 yards of fabric, a pair of scissors, a sewing needle and some thread and went off of what she thought looked to be her size and what seemed to be a good fit.<\/span><\/p>\n

\u201cFor me, that was the beginning of it and wanting to create something,\u201d she says. \u201cI\u2019m so grateful that we have a team that is so gifted at creating gorgeous pieces.\u201d<\/span><\/p>\n

In her first week of operation, her first collection of swimwear sold out. Since then, the business has expanded its customer base and product range, and even has a small, curated collection inside Kai Sallas Longboard Co. in Kaimana Beach Hotel. Sienna Swim has also been featured in magazines, including Glamour, Elle<\/i> and Sports Illustrated<\/i>, and has participated in major Swim Weeks, including Miami Swim Week.<\/span><\/p>\n

Most recently, the business debuted its huge summer collection, Summer Heat, which Gomez and her team have been working on since Christmastime.<\/span><\/p>\n

\u201cI love this collection,\u201d she says. \u201cIt\u2019s probably my favorite so far.\u201d<\/span><\/p>\n

Her designs are known for their inclusive sizing, bold colors and hand-drawn original prints. Gomez says she draws inspiration from everywhere, whether it be nature or her travels. She says that every collection has unintentionally started with some kind of story or moment in her life \u2014 even from her own emotions.<\/span><\/p>\n

\u201cI like to create pieces that feel like something and have their own characteristics and something that you\u2019ll remember wearing or feels very you,\u201d she says.<\/span><\/p>\n

Another thing that has inspired her is Hawai\u2018i.<\/span><\/p>\n

\u201cI think the pace and the nature and honestly the sense of community that I found (here) when I was 17, it all shaped how I designed, how I work and what I value,\u201d she says. \u201cI think that inspiration of Hawai\u2018i, you\u2019ll see in the colors and the textures and honestly how we approach everything in Sienna Swim.\u201d<\/span><\/p>\n

It\u2019s why it\u2019s so important to Gomez that she give back to the 808 State, donating to organizations such as Sustainable Coastlines Hawai\u2018i, Maui Strong, Hawai\u2018i Foodbank and Hawaiian Humane Society, to name a few. She also makes it a point to work with local modeling agencies, such as Renew Artists Hawai\u2018i, for Sienna Swim shoots.<\/p>\n

\u201cI think with how much time I\u2019ve spent (in Hawai\u2018i) \u2026 I have such a personal connection to Hawai\u2018i now \u2014 from all the amazing people that I\u2019ve met to now people who\u2019ve become my actual family,\u201d she says. \u201cI just try to be grateful for it.\u201d<\/p>\n

Gomez has been drawn to fashion for as long as she can remember.<\/p>\n

\u201cFor me, fashion has always been self-expression and telling a story and showing your personality without having to even say anything,\u201d she notes.<\/p>\n

It\u2019s the reason she created Sienna Swim\u2019s sister brand, Routine, which she launched last year.<\/p>\n

This line specializes in bamboo sleepwear and she has plans to expand into skincare and activewear.<\/p>\n

She credits her mother for being the biggest influence in her life.<\/p>\n

\u201cMy mom is the smartest person I know,\u201d Gomez says. \u201cI know she would laugh hearing me say that, but she\u2019s very driven. When she puts her mind to something, it gets done.\u201d<\/p>\n

The entrepreneur has certainly inherited some of her mom\u2019s determined ways. She\u2019s also optimistic about the future.<\/p>\n

\u201cI\u2019m excited for what I\u2019ve done since 16 to 21,\u201d she concludes, \u201cand I\u2019m excited to see what I\u2019ll do from 21 to 50. I want to keep designing and storytelling \u2014 and just keep creating products that I know people are looking for right now.\u201d<\/p>\n

Visit siennamaegomez.com and siennaswim.com.<\/i><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

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